Sony's Next Audio Player:NW-S706

Sony's about to release the NW-S706 flash memory-based digital audio player, set to ship a week from today. The 4GB player will be available in black, pink and purple, and will feature line-in recording, an FM tuner and 50 hours of battery life.
It's also said to be able to charge quickly, and its thumbwheel navigation style is similar to the dildo-esque NW-S200 Sony released a month ago, which maxes out at just 2GB. The NW-S706 is rumored to cost around $336, way more than the 8GB nano at $249. Half the capacity for nearly $100 more? For Sony's sake, let's hope that pricing rumor is incorrect.
NW-S706 with 4 GB of flashsony nw-s706 [dapreview]